Mellion Orthodontics PPC Case Study
Mellion Orthodontics has multiple practices around the United States. They are a trustworthy team of dentists. We took over this account in February 2020. In this case study, we will compare January 2020 results with January 2022 results.
- 116.55% increase in terms of traffic, going from 145 to more than 300
- 653.87% increase in conversions. Going from 12 to 90.
- 20.16% increase in conversion rate, going from 8.63% to 28.79%.
- US$25.76 decrease in overall cost per conversion, which changed from US$53.31 to US$27.54.
- Fully appropriation of Google’s search network. This allowed us to increase relevance and improve conversion volume.
- We Implemented automated bidding strategies that focus on a specific cost per conversion goal (Target CPA).
- We did proper keyword mining and implemented negative keywords to maximize budget efficiency.
- Optimizations towards best performing elements of the account.