Portfolio

Southern Pointe Dental and Implants is a dental practice in the United States. Our PPC experts worked closely with the practice to develop a successful PPC campaign that improved their overall website traffic and click-through rate. In this case study, we compare October 2021 and May 2022 results.

Highlights:

• 26.36% increase in overall traffic, going from 129 to 163 clicks.
• +104.07% positive change regarding the click-through rate.
• +50.00% increase in terms of conversions, going from 26 to 39.
• -34.30% reduction in cost per conversion, going from US$74.55 to US$48.98

Main Optimizations:

• We Implemented a fully automated bidding strategy (Max conversions with a
• competitive target CPA).
• We completed a full competitor analysis to determine their competition in the digital landscape and to determine how improvements can be made. 
• We made use of strategic implementation of negative keywords and optimized popular keywords to deliver the best possible results.