Telcan PPC Case Study
Telcan is a leading internet and home phone provider from Ontario & Québec, Canada. The company is well-known for its great customer service.
We started work on this account in November 2021. In this case study, we compare October 2021 and May 2022 results.
- 444.41% positive change in click-through rate, which shows the increase in the overall quality of traffic.
- 272.23% positive change in conversion rate at the account level.
- 40.73% reduction in cost per conversion, from CA$45.63 to CA$27.04
- We implemented strategic display, and remarketing campaigns to enhance engagement with potential customers and improve leads.
- We made use of segmentation of campaigns based on reach and targeted specific sections of the buying funnel (different buying personas).
- We tailor-made the PPC strategy to comply with Google Ads policies.
- We crafted highly relevant ads to match potential clients’ intent.