How to Create a PPC Strategy that Converts

How to Create a PPC Strategy that Converts

PPC Campaigns and paid ads are a big thing these days, but for a very good reason; They work! One of the most successful digital marketing strategies is pay-per-click ads because you have completer control over who sees your ads and who does not. If you hire the right PPC agency that knows how to implement a successful PPC strategy,  you might just see huge growth in your business revenue.

You can use a PPC strategy to gain more visitors to your website, and ultimately convince them to take action on your website. This way you will generate valuable leads or sell more online products. The right PPC strategy based on your business model will work wonders. 

Create A PPC Strategy That Converts in 2023

Although we have been talking about the amazing things the right PPC strategy can create, it is not that easy to create a PPC strategy that converts. It takes a lot of skill, experience, and research to create successful ads and campaigns. In order to make sure you spend your marketing budget wisely, you need to make sure you hire PPC experts. 

In order to create a PPC strategy that converts,  you can follow a few easy steps that we tried to sum up in an easy way. Naturally, there is a lot more work that goes into paid ads, but these are just a few tips from the Adborg team!

Create Clear Goals For Your PPC Campaigns

When you choose to make PPC campaigns part of your digital marketing strategy, you have to make sure that you are working towards a certain goal. Having a clear goal of what you want to achieve with your PPC Ads is important. Why run paid ads if you have no plan? If you have a clear and set goal for your campaigns, you can easily measure their success. There are many different types of PPC campaign goals one might have. They can include: 

  • Increasing Online Sales 
  • Gain More Valuable And Real Leads
  • Marketing A Physical Store With A Map
  • Gaining Newsletter Subscribers By Convincing Ads
  • Increasing Brand Awareness To Your Target Audience

Know Who Your Competitors Are

Knowing your competitors in digital marketing strategies is just as important as having a clear goal. In order to create a PPC strategy that converts, you need to know who your competitors are. You need to take time to do in-depth competitor research in order to understand their ideal target audience, keywords, and more.  

Do In-depth Keyword Research

Keyword research is self-explanatory when it comes to a successful PPC strategy in 2023. Your PPC campaigns should have at least the right keywords in them in order to target the right audience. There are multiple online research tools to help you figure out your buyer persona so that you can have an idea of who to target with which keywords. You can also use tools such as Ubersuggest by Neil Patel to research your keywords and get more keyword ideas.

Make Sure Your Landing Pages Are Optimized For Your PPC Campaigns

To support your PPC ads, you will need landing pages and content that support your PPC messaging. This will ensure your users land on highly relevant information, and you don’t end up losing conversions. This stage of your strategy can take time, but it’s worth the investment.

At Adborg, we can help make sure your website landing pages and content are well-optimized to fit our PPC strategy. We have some of the best copywriters as part of our team!

Test Your PPC Campaigns And Analyze Your Ads 

Just like any digital marketing strategy, you will need to test your PPC ads and campaigns on a constant basis to make sure they are working. If your PPC campaigns are not showing results, you need to analyze them and change them. The secret that you should keep in mind is that when it comes to PPC strategies, no one will be the same. Every business in the world is unique, so your campaigns should be unique. Your PPC campaigns will not work if you copy your competitor’s ads. Make sure you test the images, headlines, keywords, offers, and even extensions that you use. Keep changing them up to see what works best. 


PPC campaigns can increase a business’s revenue hugely if done correctly. By getting your business and brand in front of your target audience’s eyes, you will also increase brand awareness. PPC ads are definitely not something you should skip out on when you start to work out which digital marketing strategies will work best for your business.

The best thing of all, at Adborg, we can help you create PPC campaigns, but also help you with multiple other digital marketing strategies! 

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