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What Does Performance Planner Automatically Do?

As businesses increasingly leverage digital marketing to reach their target audience, it is important to know where every dollar gets spent. One of the biggest challenges for advertisers is figuring out how to optimize ad spending to achieve the best possible results. That’s where the Performance Planner tool comes in. 

This powerful tool from Google Ads allows advertisers to get insights into how their ad campaigns are performing and make data-driven decisions to improve their ROI. In this article, we’ll take a closer look at what the Performance Planner automatically do and how it can help advertisers get more out of their ad spend.

What Does The Performance Planner Automatically Do?

The Performance Planner uses machine learning algorithms to analyze data and predict how changes to campaign settings will affect performance. But what exactly does the Performance Planner automatically do? Let’s take a closer look.

Forecast Campaign Performance

The Performance Planner uses historical data from your campaigns to generate forecasts for future performance. The forecast includes estimated clicks, impressions, conversions, and other metrics. You should take these forecasts to heart and use them to improve your campaigns. They will help you make informed decisions about your advertising budget and set realistic goals.

Recommend Budget Changes

The Performance Planner may recommend changes to your advertising budget to help you improve your campaign outcomes. For example, if the tool predicts that increasing your budget will lead to a significant increase in conversions, it may suggest raising your daily budget. On the other hand, if the tool predicts that your current budget is already sufficient, it may recommend keeping your budget the same.

Optimize Campaign Settings

The Performance Planner can recommend changes to your campaign settings, such as bid adjustments, targeting settings, and ad creative. These recommendations are based on the predicted impact of these changes on campaign performance. For example, the tool may recommend increasing bids on certain keywords that are likely to drive conversions or adjusting targeting settings to reach a more relevant audience.

Monitor Performance

Once you’ve made changes to your campaigns based on the Performance Planner’s recommendations, the tool continues to monitor your performance and provide updates. This allows you to see how your campaigns are performing in real-time and make adjustments when needed.

Identify Opportunities

Finally, the Performance Planner can help you identify new opportunities to improve your campaign performance. For example, the tool may suggest new keywords to target or recommend testing different ad formats to see what works best for your audience.


The Performance Planner is a powerful tool that helps advertisers optimize their ad campaigns. Whether you’re a seasoned advertiser like we are at Adborg, or just getting started with Google Ads, the Performance Planner is worth checking out. At Adborg, we use the Performance Planner to optimize our Paid Ad Campaigns to deliver the best possible results to our clients.

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